by Shelley Beyer | Nov 17, 2020 | Marketing
We’ve been doing a lot of talking lately about the value of email marketing. In earlier posts, we covered why you need to build an email list, how to build a lead magnet to bring people in, and how to display it on your website. All of those are the groundwork...
by Shelley Beyer | Nov 3, 2020 | Marketing
Lead magnets go by many different names in the business community. Freebie and Opt-In Offer are two of the more common ones you’ll see used. To your potential clients, it is a free bonus they get, but they have to give their email address to receive it. For you,...
