by Shelley Beyer | Feb 23, 2021 | Marketing, Starting a Pet Sitting Business
Branding and identity are all around us. You see it on websites and product packaging, on different advertising types, even on personal items like documents and business cards. Simply put, branding is what other people think about you, your company, and your...
by Shelley Beyer | Jan 19, 2021 | Marketing, Starting a Pet Sitting Business
What makes your pet sitting business stand out in a competitive market? Why would someone hire you over the competition? These are the big questions that every pet sitting business owner faces. It’s the cost of having a business plan, but it’s not as hard to stand out...
by Shelley Beyer | Dec 1, 2020 | Email List Building, Marketing
So, you have finished writing a marvelous email using the best techniques you know. (If you aren’t sure how to get started, check out our article on email marketing.) Though you have one problem. You are having a tough time thinking of a subject line! It’s...
by Shelley Beyer | Nov 24, 2020 | Marketing, Social Media
Have you been making content for your pet sitting business website lately? In a relevant follow up question, do you repurpose content you’ve already made? If you haven’t been making content at all, then you are missing out on valuable website traffic....
by Shelley Beyer | Nov 17, 2020 | Marketing
We’ve been doing a lot of talking lately about the value of email marketing. In earlier posts, we covered why you need to build an email list, how to build a lead magnet to bring people in, and how to display it on your website. All of those are the groundwork...
by Shelley Beyer | Nov 10, 2020 | Marketing
So, do you have some killer lead magnet idea, but don’t know how to create a landing page? How do they claim your lead magnet? You may be thinking that putting a link on your home page would be best, right? Well, take a look at your home page. What kinds of...
