Greetings, pet sitter! Today, we will be continuing our case study on how Shelley Beyer started her successful pet sitting business. We've already seen how she Quit her 9-5 Job to Start a Pet Sitting Business, how she got her first ten clients, and five things that...
Look, you don’t know what you don’t know. Everyone has a learning curve when it comes to starting a business. Our founder, Shelley Beyer, wasn’t immune to that. There were plenty of things she did right, but there are still a lot of things she wishes she could have...
Welcome back to PetBrainy! Storytime with Shelley continues, as she reveals the journey she went on to acquire her first ten clients. In some ways, it's easy. In other ways, challenging. Your journey probably won't look exactly like this. After all, every area and...
Welcome back to PetBrainy! We’ve got a surprise for you this week. A very personal message about the history of our founder, Shelley Beyer. It is a story that is very near and dear to our hearts here at PetBrainy because this is how it all started! So, if you’re...
Start a pet sitting business, they said! Play with animals all day, they said! It’ll be great, they said! All joking aside, it is true that there are some perks to starting a pet sitting business, but there are also a lot of things to be considered before you take the...
So, you have finished writing a marvelous email using the best techniques you know. (If you aren't sure how to get started, check out our article on email marketing.) Though you have one problem. You are having a tough time thinking of a subject line! It's the first...
Have you been making content for your pet sitting business website lately? In a relevant follow up question, do you repurpose content you've already made? If you haven't been making content at all, then you are missing out on valuable website traffic. Building your...
We've been doing a lot of talking lately about the value of email marketing. In earlier posts, we covered why you need to build an email list, how to build a lead magnet to bring people in, and how to display it on your website. All of those are the groundwork that is...
So, do you have some killer lead magnet idea, but don't know how to create a landing page? How do they claim your lead magnet? You may be thinking that putting a link on your home page would be best, right? Well, take a look at your home page. What kinds of potential...
Lead magnets go by many different names in the business community. Freebie and Opt-In Offer are two of the more common ones you’ll see used. To your potential clients, it is a free bonus they get, but they have to give their email address to receive it. For you,...
What is email list building? Email list building is collecting email addresses on a landing page, usually held on your website, from people already at least a little interested in your business so you can communicate to them freely through email. Despite its simple...
A lot of people have been talking about content marketing lately. Then they talk about using social media to promote your content. It can get pretty confusing. Too many people think they are the same thing. Why is that? Because they do their best work together! Keep...